Homeowners insurance: questions worth asking before you bind

The NAIC counted 715 homeowners carriers in 2024, and found more than half of the insurers in each zone shrinking their policy counts. What a standard policy covers, what it excludes, how the deductible really works, and what to settle before signing.

Educational content only. Not insurance advice.

Two findings from the same NAIC report, published July 31, 2026, describe the homeowners market better than any average premium can. In 2024, 715 companies wrote homeowners coverage and underwriting profit improved in every one of the four NAIC zones. Over the same period, more than half of the insurers in each zone reduced the number of policies they carried.

The number of companies held steady while their behavior changed. That combination explains most of what a buyer runs into: plenty of companies in the market, and a harder time getting one of them to write the specific house.

Why the national average premium is the wrong number to shop against

The NAIC assembled that report from Market Conduct Annual Statement data collected by state insurance departments over seven years. It publishes results by four zones rather than by state, because company-level MCAS data is confidential and can only be released in aggregate. The NAIC’s own summary is direct: insurance markets are local, and national averages mask wide zone-to-zone gaps in cost and availability.

The direction is consistent even where the size is not. Average premium per policy rose in every NAIC region between 2018 and 2024, and after adjusting for inflation the increases ranged from 18.3 percent to 43.3 percent, which works out to roughly 2.4 to 5.3 percent a year on top of general inflation.

Carrier counts moved differently by region too. In 2024 the Southeast had the most homeowners carriers at 365, followed by the Midwest at 328, the Northeast at 319 and the Western zone at 316. The Southeast was also the only zone with a continuous decline in carrier numbers across the whole seven years, ending about 4 percent below its 2018 level, while the other three grew until around 2021 and then turned down.

More local data is coming: the NAIC has a 2026 Homeowners Market Data Call underway that will collect at that level. Until then, the most local authoritative number available to a buyer is whatever the state insurance department publishes, which is a better starting point than any national figure.

What to ask about the policy itself

What is actually inside a standard policy?

Most owner-occupied coverage in the United States is written on the HO-3 form, which the NAIC reports accounts for close to 80 percent of owner-occupied exposures. It works on a split basis that catches people out at claim time: all-risk coverage on the buildings, and broad named-peril coverage on personal property.

In practice, damage to the structure is covered unless the policy excludes it, while damage to your belongings is covered only if the cause appears on a list. So the burden of proof sits in different places for the two halves of the same policy.

Underneath that sit four separate limits, each with its own number: the dwelling itself, other structures such as a detached garage or fence, personal property, and loss of use, which pays to live somewhere else while the house is uninhabitable. Liability and medical payments are separate again. People shop the premium and never read the four limits, which is where most underinsurance originates.

What is excluded, and why flood is the one that matters?

Standard homeowners policies exclude flood. No single insurer invented that gap, and you cannot negotiate it away on the standard form. Flood coverage is a separate purchase, through the National Flood Insurance Program or a private flood policy, and the NAIC maintains a consumer flood insurance resource for exactly this reason.

Two consequences follow that people discover late. Coverage typically has a waiting period before it takes effect, so buying it as a storm approaches generally does not work. And a mortgage lender may require it in some areas and not others, which leads homeowners outside those areas to assume they do not need it, when the requirement tracks lender risk instead of the absence of flood risk.

Earthquake is similarly excluded and separately purchased in most of the country. So is gradual damage: wear, rot, pest damage and long-running leaks are treated as maintenance instead of a sudden loss. That distinction drives a lot of claim denials, so read how your policy words it before you ever need to claim.

Replacement cost or actual cash value: which is the expensive choice?

This is the biggest dollar decision on the form, and it usually gets made by whatever box the quoting software checked by default.

Replacement cost pays what it takes to replace the item with a comparable new one. Actual cash value pays replacement cost minus depreciation for age and wear. Here is an illustration with round numbers, not market averages: a twelve-year-old roof with a twenty-year expected life has lost most of its value on paper. On a $30,000 roof replacement, an actual cash value settlement can pay a fraction of that and leave the balance with the homeowner, while a replacement cost settlement pays toward the new roof subject to the deductible and the policy limit.

The premium difference between the two is usually far smaller than the settlement difference. The cheaper policy is cheaper because it shifts a specific risk back onto you. The question is whether you could cover that cost in the month it hits.

Roofs are increasingly written on their own schedule, with actual cash value applied to the roof even when the rest of the dwelling carries replacement cost. Ask specifically how the roof is settled, by age, and get the answer in the quote instead of the brochure.

Is the deductible one number or several?

Several, in a growing number of states. Alongside the flat dollar deductible that applies to an ordinary claim, many policies carry a separate percentage deductible for wind, hail or named storms, calculated against the dwelling limit instead of the claim.

Deductible typeHow it is calculatedOn a $400,000 dwelling limit
Flat dollar, all perilsA fixed amount subtracted from any covered claim.$1,000 means $1,000, whatever the loss.
Percentage, wind and hailA percentage of the dwelling limit, not of the claim amount.2 percent is $8,000 out of pocket before the policy pays anything.
Percentage, named storm or hurricaneSame basis, triggered only when a storm is formally named. Triggers vary by state.5 percent is $20,000, applied to the loss most likely to be catastrophic.

The named-storm line deserves the closest look. That percentage deductible applies to the peril most likely to cause a total loss, which means the largest out-of-pocket figure in the policy applies on the worst day. A quote that beats a competitor by $200 a year while carrying a 5 percent named-storm deductible instead of 2 percent is not actually the cheaper policy.

Why did the premium rise when nobody made a claim?

Because the price is set against the cost of rebuilding your house and the losses of everyone rated alongside it, not against your claims history alone. The NAIC attributes the pressure since 2018 to inflation, rising construction costs, increasing natural catastrophes and other market forces, and it found premiums rising faster than general inflation in every zone.

The dwelling limit is also moving underneath the policy. Most carriers apply an annual inflation adjustment to the rebuild cost, so the coverage amount rises each year and the premium rises with it. That adjustment is generally doing something useful, since a limit frozen at the 2018 rebuild cost would be badly short today, but it means a higher renewal does not automatically mean you are being singled out.

What happens if the insurer will not renew?

Non-renewal and cancellation are different events with different rules. Cancellation ends a policy mid-term and is tightly restricted in most states. Non-renewal simply declines to offer a new term at expiry, and the insurer generally has to give advance written notice, with the notice period set by state law.

The NAIC found non-renewals and cancellations rising since 2018, which is the availability side of the same market pressure. If it happens, the order of operations is: read the notice for the stated reason, start shopping immediately, not at expiry, contact the state insurance department about your options, and ask about the state’s residual market mechanism, which exists in many states as the market of last resort. Coverage lapsing is the outcome to avoid, because a lapse can complicate both the mortgage and the next application.

What to settle before signing anything

  1. The four limits, written down. Dwelling, other structures, personal property, loss of use. Compare quotes limit by limit, not premium to premium.
  2. Replacement cost or actual cash value, on the dwelling and separately on the roof. Get the roof answer explicitly, keyed to its age.
  3. Every deductible. The flat one and any percentage one, with the dollar figure the percentage produces on your dwelling limit.
  4. Sub-limits on categories you actually own. Jewelry, cash, firearms, bicycles and business property carry internal caps far below the personal property limit.
  5. Whether flood is needed here, checked against the flood map, not against whether the lender requires it.
  6. The complaint record. Every state insurance department publishes complaint data, and the NAIC runs a consumer complaint route. Price and claim service are different products from the same company.

One thing I learned on the industry side: your quote is only as good as the information the software was fed. An inaccurate square footage, an unrecorded roof replacement or a missing alarm changes the number, and correcting the file is free. Verify the inputs before deciding the output is unfair.

Keith Guirao, Founder and Editor of ConsumersWeek

Written by

Keith Guirao

Founder & Editor, ConsumersWeek

18+ years in consumer marketing and lead generation across insurance, personal finance, and home services. ConsumersWeek explains how these products are priced and sold so you can evaluate them with the same information the industry has.

Disclaimer: ConsumersWeek is not a licensed insurance producer or agent. This article is for general educational purposes only. Coverage options, premiums, and eligibility vary by insurer, state, and individual circumstances; verify details with a licensed insurance agent or the insurer before making decisions.

Sources

2

Every figure in this article traces to a government record or to a named independent, non-commercial research body. We do not cite insurance marketplaces or affiliate comparison sites for data.

  1. National Association of Insurance Commissioners, Center for Insurance Policy and Research Examining Homeowner Property Insurance Market Dynamics: An Assessment of Countrywide State-Level Data from 2018 to 2024 Published 2026-07-31Supports: 715 companies wrote homeowners coverage in 2024 and underwriting profit improved in every zone; more than half of insurers in each zone reduced policy counts since 2018 even as overall participation held steady; average premium per policy rose in every NAIC region between 2018 and 2024 with inflation-adjusted increases of 18.3 to 43.3 percent, roughly 2.4 to 5.3 percent a year; homeowners carriers by zone in 2024 were Southeast 365, Midwest 328, Northeast 319, Western 316; the Southeast declined continuously across the seven years to about 4 percent below 2018 while other zones peaked around 2021 then fell; non-renewals and cancellations increased; results are published by four zones rather than by state because company-level MCAS data is confidential and releasable only in aggregate; insurance markets are local and national averages mask zone-to-zone gaps; market pressure attributed to inflation, construction costs and increasing natural catastrophes; a 2026 Homeowners Market Data Call will collect ZIP-code-level data.
  2. National Association of Insurance Commissioners NAIC Releases Homeowners Insurance Report Published 2020-02-25Supports: HO-3 provides all-risk coverage on buildings and broad named-peril coverage on personal property, and accounts for almost 80 percent of owner-occupied exposures; many factors affect a state's premiums including underwriting costs, repair costs and state laws, and differences in state requirements make direct state-by-state comparisons difficult.

Figures last verified August 29, 2026.