Two findings from the same NAIC report, published 31 July 2026, describe the homeowners market better than any average premium can. In 2024, 715 companies wrote homeowners coverage and underwriting profit improved in every one of the four NAIC zones. Over the same period, more than half of the insurers in each zone reduced the number of policies they carried.
Participation held steady. Behaviour underneath it did not. That combination explains most of what a buyer runs into: plenty of companies in the market, and a harder time getting one of them to write the specific house.
Why the national average premium is the wrong number to shop against
The NAIC assembled that report from Market Conduct Annual Statement data collected by state insurance departments over seven years. It publishes results by four zones rather than by state, because company-level MCAS data is confidential and can only be released in aggregate. The Bureau’s own summary of the finding is blunt: insurance markets are local, and national averages mask wide zone-to-zone gaps in cost and availability.
The direction is consistent even where the size is not. Average premium per policy rose in every NAIC region between 2018 and 2024, and after adjusting for inflation the increases ranged from 18.3 percent to 43.3 percent, which works out to roughly 2.4 to 5.3 percent a year on top of general inflation.
Carrier counts moved differently by region too. In 2024 the Southeast had the most homeowners carriers at 365, followed by the Midwest at 328, the Northeast at 319 and the Western zone at 316. The Southeast was also the only zone with a continuous decline in carrier numbers across the whole seven years, ending about 4 percent below its 2018 level, while the other three grew until around 2021 and then turned down.
A regulator with ZIP-code detail is coming: the NAIC has a 2026 Homeowners Market Data Call underway that will collect at that level. Until then, the most local authoritative number available to a buyer is whatever the state insurance department publishes, which is a better starting point than any national figure.
Questions readers actually ask
What is actually inside a standard policy?
Most owner-occupied coverage in the United States is written on the HO-3 form, which the NAIC reports accounts for close to 80 percent of owner-occupied exposures. It works on a split basis that catches people out at claim time: all-risk coverage on the buildings, and broad named-peril coverage on personal property.
The practical translation is that damage to the structure is covered unless the policy excludes it, while damage to your belongings is covered only if the cause appears on a list. The burden of proof sits in different places for the two halves of the same policy.
Underneath that sit four separate limits, each with its own number: the dwelling itself, other structures such as a detached garage or fence, personal property, and loss of use, which pays to live somewhere else while the house is uninhabitable. Liability and medical payments are separate again. People shop the premium and never read the four limits, which is where most underinsurance originates.
What is excluded, and why flood is the one that matters?
Standard homeowners policies exclude flood. This is not a gap any single insurer invented and it is not negotiable on the form. Flood coverage is a separate purchase, through the National Flood Insurance Program or a private flood policy, and the NAIC maintains a consumer flood insurance resource for exactly this reason.
Two consequences follow that people discover late. Coverage typically has a waiting period before it takes effect, so buying it as a storm approaches generally does not work. And a mortgage lender may require it in some areas and not others, which leads homeowners outside those areas to assume they do not need it, when the requirement tracks lender risk rather than the absence of flood risk.
Earthquake is similarly excluded and separately purchased in most of the country. So is gradual damage: wear, rot, pest damage and long-running leaks are treated as maintenance rather than a sudden loss. That distinction is doing a lot of work in claim denials and it is worth reading in the policy before a claim rather than after one.
Replacement cost or actual cash value: which is the expensive choice?
This is the single largest dollar decision on the form and it is usually made by whichever box the quoting software defaulted to.
Replacement cost pays what it takes to replace the item with a comparable new one. Actual cash value pays replacement cost minus depreciation for age and wear. Round illustrative numbers chosen to show the mechanism, not market averages: a twelve-year-old roof with a twenty-year expected life has lost most of its value on paper. On a $30,000 roof replacement, an actual cash value settlement can pay a fraction of that and leave the balance with the homeowner, while a replacement cost settlement pays toward the new roof subject to the deductible and the policy limit.
The premium difference between the two is usually far smaller than the settlement difference. Think of it the way a used car buyer thinks about a warranty: the cheaper policy is cheaper because it moves a defined risk back onto you, and the only question is whether you could absorb that risk in the month it lands.
Roofs are increasingly written on their own schedule, with actual cash value applied to the roof even when the rest of the dwelling carries replacement cost. Ask specifically how the roof is settled, by age, and get the answer in the quote rather than the brochure.
Is the deductible one number or several?
Several, in a growing number of states. Alongside the flat dollar deductible that applies to an ordinary claim, many policies carry a separate percentage deductible for wind, hail or named storms, calculated against the dwelling limit rather than the claim.
| Deductible type | How it is calculated | On a $400,000 dwelling limit |
|---|---|---|
| Flat dollar, all perils | A fixed amount subtracted from any covered claim. | $1,000 means $1,000, whatever the loss. |
| Percentage, wind and hail | A percentage of the dwelling limit, not of the claim amount. | 2 percent is $8,000 out of pocket before the policy pays anything. |
| Percentage, named storm or hurricane | Same basis, triggered only when a storm is formally named. Triggers vary by state. | 5 percent is $20,000, applied to the loss most likely to be catastrophic. |
Read row three carefully. The percentage deductible attaches to the peril most likely to produce a total loss, which means the largest out-of-pocket figure in the policy applies on the worst day. A quote that beats a competitor by $200 a year while carrying a 5 percent named-storm deductible instead of 2 percent is not the cheaper policy in any sense that matters.
Why did the premium rise when nobody made a claim?
Because the price is set against the cost of rebuilding your house and the losses of everyone rated alongside it, not against your claims history alone. The NAIC attributes the pressure since 2018 to inflation, rising construction costs, increasing natural catastrophes and other market forces, and it found premiums rising faster than general inflation in every zone.
The dwelling limit is also moving underneath the policy. Most carriers apply an annual inflation adjustment to the rebuild cost, so the coverage amount rises each year and the premium rises with it. That adjustment is generally doing something useful, since a limit frozen at the 2018 rebuild cost would be badly short today, but it means a renewal increase is not automatically evidence of anything being done to you.
What happens if the insurer will not renew?
Non-renewal and cancellation are different events with different rules. Cancellation ends a policy mid-term and is tightly restricted in most states. Non-renewal simply declines to offer a new term at expiry, and the insurer generally has to give advance written notice, with the notice period set by state law.
The NAIC found non-renewals and cancellations rising since 2018, which is the availability side of the same market pressure. If it happens, the order of operations is: read the notice for the stated reason, start shopping immediately rather than at expiry, contact the state insurance department about your options, and ask about the state’s residual market mechanism, which exists in many states as the market of last resort. Coverage lapsing is the outcome to avoid, because a lapse can complicate both the mortgage and the next application.
What to settle before signing anything
- The four limits, written down. Dwelling, other structures, personal property, loss of use. Compare quotes limit by limit, not premium to premium.
- Replacement cost or actual cash value, on the dwelling and separately on the roof. Get the roof answer explicitly, keyed to its age.
- Every deductible. The flat one and any percentage one, with the dollar figure the percentage produces on your dwelling limit.
- Sub-limits on categories you actually own. Jewellery, cash, firearms, bicycles and business property carry internal caps far below the personal property limit.
- Whether flood is needed here, checked against the flood map rather than against whether the lender requires it.
- The complaint record. Every state insurance department publishes complaint data, and the NAIC runs a consumer complaint route. Price and claim service are different products from the same company.
One more thing, from eighteen years on the industry side of this business: the quote you are given reflects the answers the software was given. An inaccurate square footage, an unrecorded roof replacement or a missing alarm changes the number, and correcting the file is free. Verify the inputs before deciding the output is unfair.
Frequently asked questions
Why is the national average homeowners premium a weak shopping number?
The NAIC emphasizes that insurance markets are local. National averages mask wide zone-to-zone gaps in cost and availability. Prefer state insurance department figures and quote-level limits over a single national average.
What does a standard HO-3 policy typically cover?
Most owner-occupied coverage in the United States is written on HO-3 forms. NAIC materials describe HO-3 as all-risk on the buildings and named-peril on personal property—meaning structure damage is covered unless excluded, while belongings need a listed cause. Four separate limits usually sit underneath: dwelling, other structures, personal property, and loss of use.
Why is flood the exclusion that matters most?
Standard homeowners policies exclude flood. Coverage is a separate purchase through the National Flood Insurance Program or private flood insurance. Waiting periods often apply, so buying as a storm approaches generally does not work. Lender requirements track lender risk, not the absence of flood risk.
Replacement cost or actual cash value—which choice moves more money at claim time?
Replacement cost pays toward comparable new repair or replacement subject to limits and deductibles. Actual cash value subtracts depreciation. On older roofs, ACV can leave a large share of a replacement with the homeowner. The premium difference is often far smaller than the settlement difference.
Is the deductible one number or several?
Often several. Beside a flat all-other-perils deductible, many policies add percentage deductibles for wind, hail, or named storms calculated against the dwelling limit. On a $400,000 dwelling, 2% is $8,000 and 5% is $20,000 before the policy pays on a qualifying storm claim.
Why can premium rise when I filed no claim?
Price reflects rebuild costs and losses across the rating pool, not only your personal claims history. Carriers also apply inflation adjustments to dwelling limits. A renewal increase is not automatically evidence of unfair treatment; verify inputs and compare forms.
What is the difference between cancellation and non-renewal?
Cancellation ends a policy mid-term and is tightly restricted in most states. Non-renewal declines to offer a new term at expiry and usually requires advance written notice under state law. If non-renewed, shop immediately, contact your state insurance department, and ask about residual-market options so coverage does not lapse.
What six items should I settle before binding?
Write down the four limits; confirm replacement cost versus ACV on dwelling and separately on the roof; list every deductible with percentage dollars on your dwelling limit; check sub-limits on jewelry, cash, firearms, bicycles, and business property; decide whether flood is needed from the flood map; and review complaint records at your state department and through NAIC consumer routes.
How can quote inputs silently distort the premium?
An inaccurate square footage, an unrecorded roof replacement, or a missing alarm changes the number. Correcting the underwriting file is free. Verify the inputs before deciding the output is unfair.
When should I not choose the cheapest quote?
When lower premium comes from thinner limits, ACV roof settlement, or a much higher percentage storm deductible you cannot fund. Compare quotes limit-by-limit and deductible-by-deductible, not premium-to-premium alone.
Where do NAIC reports help buyers right now?
NAIC homeowners market analyses document carrier counts, premium trends, and availability pressure by zone, and remind consumers that markets are local. Pair those findings with your state department’s complaint and shopping tools before you bind.
Sources
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Every figure in this article traces to a government record or to a named independent, non-commercial research body. We do not cite insurance marketplaces or affiliate comparison sites for data.
- National Association of Insurance Commissioners, Center for Insurance Policy and Research Examining Homeowner Property Insurance Market Dynamics: An Assessment of Countrywide State-Level Data from 2018 to 2024 Published 2026-07-31Supports: 715 companies wrote homeowners coverage in 2024 and underwriting profit improved in every zone; more than half of insurers in each zone reduced policy counts since 2018 even as overall participation held steady; average premium per policy rose in every NAIC region between 2018 and 2024 with inflation-adjusted increases of 18.3 to 43.3 percent, roughly 2.4 to 5.3 percent a year; homeowners carriers by zone in 2024 were Southeast 365, Midwest 328, Northeast 319, Western 316; the Southeast declined continuously across the seven years to about 4 percent below 2018 while other zones peaked around 2021 then fell; non-renewals and cancellations increased; results are published by four zones rather than by state because company-level MCAS data is confidential and releasable only in aggregate; insurance markets are local and national averages mask zone-to-zone gaps; market pressure attributed to inflation, construction costs and increasing natural catastrophes; a 2026 Homeowners Market Data Call will collect ZIP-code-level data.
- National Association of Insurance Commissioners NAIC Releases Homeowners Insurance Report Published 2020-02-25Supports: HO-3 provides all-risk coverage on buildings and broad named-peril coverage on personal property, and accounts for almost 80 percent of owner-occupied exposures; many factors affect a state's premiums including underwriting costs, repair costs and state laws, and differences in state requirements make direct state-by-state comparisons difficult.
Figures last verified August 29, 2026.

